When you think of a trading card or collectibles store, you probably imagine a bare-bones establishment with dusty display cases and haphazardly-displayed inventory of questionable origin. Aaron was going for… not that. “I love interior design and really wanted to celebrate the modern world of sports cards.” After going through dozens of possible floor plans, Aaron took inspiration from how trendy shoe stores – the collectible sneaker market has been insanely popular for many years now – use vertical space. AA’s 18’ walls are covered with custom transparent grids containing graded cards. Each grid has a QR code; scan the code, and you are taken to a website with complete information about every card in that grid, including images of the fronts and backs, population counts, and pricing. “It’s a unique and very cool interactive display that combines the best of the online and physical worlds,” said Aaron.